What is Internet Advertisement ?
l Internet Advertisement is a marketing strategy that involves the use
of the Internet as a medium to obtain website traffic and target and deliver
marketing messages to the right customers.
l Internet advertising is one of the most effective ways for
businesses of all sizes to expand their reach, find new customers, and
diversify their revenue streams.
l Is a form of marketing and advertising which uses the
Internet to deliver promotional marketing messages to consumers.
l Consumers view online advertising as an unwanted distraction with
few benefits and have increasingly turned to ad blocking for a variety of reasons.
It includes email
marketing, search engine marketing (SEM), social media marketing, many
types of display advertising (including web banner advertising), and mobile advertising. Like other advertising
media, online advertising frequently involves both a publisher, who integrates
advertisements into its online content, and an advertiser, who provides the
advertisements to be displayed on the publisher's content. Other potential
participants include advertising agencies who help generate and place the ad
copy, an ad server which technologically delivers the ad
and tracks statistics, and advertising affiliates who do independent promotional work
for the advertiser.
Below are the research of the few
types of internet advertisement – Display Advertising , Social Network
Advertising and Mobile App Advertiding .
Display Advertising
l It includes many different formats and contains items such as text,
images, flash, video, and audio.
l The main purpose of display advertising is to deliver general
advertisements and brand messages to site visitors.
l In order to uniquely identify anonymous users, online advertisers
today tend to make use of cookies, which are unique identifiers of specific
computers, to decide which ADs to serve to a particular consumer.
l Cookies can track whether a
user left a page without buying anything, so the advertiser can later retarget
the user with ADs from the site the user visited.
l Advertisers can also target their audience by using contextual and
semantic advertising to deliver display ADs related to the content of the web
page where the ADs appear
Social Network Advertising
l Is a group of terms that are used to describe forms of online advertising that focus on social networking services.
l Social media targeting
combines current targeting options (such as geotargeting, behavioral targeting, socio-psychographic
targeting, etc.), to make detailed target group identification possible.
l Advertisements are distributed to users based on information
gathered from target group profiles.
l Social network advertising is not necessarily the same as social
media advertising.
l Is a method of optimizing social media advertising by using profile
data to deliver advertisements directly to individual users.
l Refers to the process of matching social
network users to
target groups that have been specified by the advertiser.
Mobile App Advertising
l Communication of products or services to
mobile device and smartphone consumers.
l
Ranges
from short message service (SMS) text to interactive advertisements.
l Mobile advertising is a subset of mobile
marketing.
l The documentation in this section is
designed to provide you with an understanding of how advertising works on
mobile devices.
l Is a form
of advertising via mobile
(wireless) phones or
other mobile devices. It is a subset of mobile
marketing.
